Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). This is achieved through various methods such as keyword research, content optimization, link building, and technical SEO. By implementing these techniques, your website will become more visible to search engines, leading to increased website traffic and improved search engine rankings. It’s important to note that SEO is an ongoing process that requires monitoring and optimization to stay ahead of the competition. By investing in SEO, you can ensure that your website is optimized for search engines and provide a valuable user experience to your website visitors.