A content marketing strategy involves planning, creating, and distributing valuable and relevant content to attract and retain a clearly defined audience. The first step in developing a successful content marketing strategy is to identify the target audience and their needs and interests. Then, the content should be created with an emphasis on providing value to the audience through educational or entertaining content. The distribution plan should be identified to ensure that the content reaches the target audience through various channels like social media, email, or blog posts. Finally, the performance of the content should be measured through relevant metrics and analyzed to improve future content marketing efforts. The key to building a strong content marketing strategy is consistency, quality, and relevance of the content to establish trust and position the brand as a thought leader in the industry.